ICSP Dettol New Mothers’ Education Program

Pakistan is home to over a 180 million* people, with a population growth fuelled by high instances of newborn births every year. With a population low on literacy levels, many infants remain susceptible to the threat of illnesses due to oversights caused as a result of many mothers being unaware of basic infant hygiene practices.

Dettol in collaboration with ICSP (Infection Control society of Pakistan), has spearheaded the initiative of imparting newborn hygiene care education among new mothers through its New Mothers Program which has touched the lives of over hundreds of thousands of new moms since its inception. Mothers are one of the most precious assets of a country as they nurture its future, the children; hence it is critical that they are equipped with the knowledge and tools to bear this responsibility. Newborns are vulnerable to all kinds of infections if appropriate healthcare measures are not taken. In Pakistan, many new mothers remain unaware of basic hygiene steps for their newborns, putting themselves and the baby’s life at risk. Dettol Anti-bacterial soap provides 24 hour germ protection** against everyday germs, helping mothers protect their children.

As part of the New Mothers Program, thousands of hospitals and maternity homes are visited by the Dettol Mother-care team and healthcare professionals across Pakistan to meet new moms. After being briefed on various hygiene essentials, they are handed Dettol sanitation products that help provide protection for their newborns against various diseases.

The contact details of thousands of these new mothers are noted down for future support, updates about vaccination schedule and important tips regarding new ways of ensuring safety and healthcare for themselves and their families. Today, thousands of children across the country are connected with the healthcare and cleanliness network of Dettol.



**As per standard lab testing, prevents germs (E. Coli and S. Aureus) from increasing upto 24 hours