Pakistan is home to a very youthful population, with 43.4%* of the population below the age of 15, indicative of the notion that a prosperous future for this country rests on the wellbeing of our youngsters. Children often remain unaware of the various threats caused by bad hygiene practices due to lack of awareness and the tendency to overlook the importance of staying clean. Hence there has been a dire need to promote hygiene awareness amongst children in an engaging manner.
‘Dettol ka tarana hai, Pakistan barhana hai’
Dettol’s anthem is for Pakistan to excel
Being the Trusted Champion of Health, Dettol launched its School Program in 2012 in collaboration with the ICSP (Infection Control Society of Pakistan), to promote the message of hygiene through good handwashing practices. Shahid Afridi, a cricketing hero of Pakistan and a champion in the eyes of millions, particularly children, was chosen as the ambassador for this Mission for health. The School Program has since then engaged over 5 Million kids since its inception, spanning across more than 12,000 government and private sector schools and over 13 cities all over Pakistan.
The Dettol School program comprises of the Dettol team visiting schools and imparting awareness about Hygiene, and Handwashing in particular. The program’s effectiveness is based on the engaging manner of teaching. Children are encouraged to participate actively, as an interactive environment is conducive for learning. The program teaches the proper methods of washing hands and the important times to do so. The program is aligned with Dettol’s vision of protecting family wellbeing, with children in particular, against problems that germs may cause; wherever and whenever they occur.
Dettol’s Mission for health is a reaffirmation of its belief in healthier lives and commitment to the children of Pakistan.
To invite our team to deliver a session at your school, contact us at firstname.lastname@example.org
*Pakistan Bureau of Statistics-http://www.pbs.gov.pk/content/population-selective-age-groups